Yay

"Yay” comes from the Khmer word yèay—pronounced yee-ay—a tender way of saying “grandmother.” In English, “yay” is also a joyful exclamation, a little spark of celebration. Together, these meanings represent who we are at our core: a brand rooted in heritage, warmth, and the simple happiness found in every bite.

Inspired by the flavors passed down through generations of Cambodian home cooking, our mission is to share that comfort, tradition, and joy with the world. With every bag, we hope to bring a taste of Cambodian flavor into every home—one that feels both nostalgic and new, familiar yet full of discovery.

How We Started

Yay's humble beginnings began when our family escaped Cambodia as refugees to start a brighter future in the US. Handcrafted with over 30 years of family tradition, this beef crisp recipe was made with a cultural twist that makes it unique from your typical Western beef jerky.

Not Your Average Grampa's Beef Jerky

  • Premium cuts of beef are carefully laid out and prepared by hand.

  • A rich, flavorful marinade is mixed using a blend of spices and seasonings.

  • Each piece of beef is hand-coated to ensure every strip absorbs the full flavor.

  • The marinated beef is massaged and worked thoroughly for deep seasoning.

  • Strips are evenly laid onto trays to dry and achieve the perfect crispy texture.

  • Finally, the finished crispy beef is hand-packed into Yay’s bags, ready to enjoy.

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